There are too many obstacles to the investing decision. The barriers to investing differ depending on investor profile. Investors expect simplicity, personal contact, and tailored services.

Climate change adds new impetus to sustainable investments. Many providers of financial services are launching products designed to satisfy environmental and social demands in addition to financial requirements. There is a want of binding standards.

The coronavirus pandemic has underscored the importance of sustainability and accelerated the flow of capital toward sustainable investments. But how sustainably are investors really investing?